ICC V/s IPL

If you are thinking that only big brands are fighting with each other for their brand positioning like big e-commerce giants are doing these days e.g  Snapdeal's ambush marketing , Front attack strategy, on Flipkart’s Sale of deal in Times of India, then you need to think over it again.

Just after one week or even before that, the fire is going to shift from election of winner of vicious money game “Hmara Neta/CM Kaisa Ho” to the totally different story or you can say a heart touching game of India, yes you are right aka “Cricket”.

This time, the two brands which are competing with each other are not just multi-billionaires' brands, but one of them is International governing body of cricket (ICC) and the other one is the most-watched league (IPL) of the cricket world.

Now the question that arises here is, "What” are they are fighting for with other Players..?? or Audiences ?? or something else. As the ICC world cup is starting from Feb 14, 2015 and will continue till March 29, 2015 with New Zealand, Sri Lanka, Australia, England, South Africa, Pakistan, India, Zimbabwe, Ireland, West Indies, Bangladesh, Afghanistan, Scotland, United Arab Emirates in their basket for the fight of the “Golden Cup” and on the other hand, IPL is starting from April 8, 2015 and will continue till May 24, 2015, this obviously is not the war for audience or players.

The primary aim of both the giants is to get the most brands on board for promotions or is to get more and more pie into their bank a/c. Big companies like PepsiCo and Videocon may invest in both the mediums but it is not “Everyone’s cup of tea” to ride on two boats at the same time as their budget may not allow them. So, for others they have to choose the particular ride by which they shoot all their marketing plans. 

The story does not end here. We are just looking at only the sponsors' point of view. Now, let’s look at the other side of coin.Who will be in limelight when both these shows go on ...Players!!. Yes, so what do you guys think? “Is It Feasible to work for a CO. for a whole week” OR “Will you be able to give same productive graph from Monday morning till Sunday night”?. I think the answer is simply NO!. So my question is, "Are these guys (Players) Supermen??" First, they can play the “Bigger and Better than Ever” – ICC and then the IPL.

Everybody is looking for an answer to this, "Are they going to save their energy where our country’s image is at stake or where they can take handful of bags with cash to their home?" Keep guessing for an answer to this till players pull their socks up and bat ready for their Sixers or Fours.